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Case study / Customer experience

AI Call Centre Training Simulator

A voice-based AI coach doubles agent practice time at half the cost of role-play onboarding.

AI Call Centre Training SimulatorPractice that sounds like the real thing

Our client, a large contact-centre organization, onboards up to 500 entry-level employees each year through a 10-day program split between role-play and agent practice. They partnered with Intelbyte to make that practice time count.

The challenge

With only half of the onboarding program available for hands-on work, practice capacity was capped at around 15,000 hours annually, and coaching feedback varied by facilitator and by scenario. Two trainees could finish the same program with very different preparation.

The organization needed a scalable way for trainees to practise more often, with consistent, brand-aligned scoring, and without adding training overhead.

The approach

Intelbyte built a voice-based training agent using Copilot Studio and Azure AI Foundry: an AI coach that role-plays as a customer across a range of scenarios, grounded in the organization’s own guidelines.

Every session runs with live transcription, a scoring rubric, and structured feedback, so each trainee rehearses real conversations and sees exactly where they stand against the brand’s standards.

Results

The simulator delivers twice the practice time at half the cost, shifting onboarding effort from role-play overhead to consistent scenario practice. Scoring and feedback are standardized against brand voice guidelines, removing facilitator variability.

Transparent reporting gives leaders readiness visibility they did not have before: trends can be tracked by cohort, by scenario, and by competency.

We wanted AI that improved readiness, not a flashy demo. Intelbyte built a voice simulation coach that runs real customer scenarios, captures transcripts, and applies a scoring rubric aligned to our guidelines. It gives us repeatable training at scale and clear reporting on where each cohort is improving.

VP Customer Success

In brief

A large contact-centre organization needed more hands-on practice for up to 500 new hires a year without adding overhead. Intelbyte built a voice-based AI training simulator on Copilot Studio and Azure AI Foundry that doubles practice time at half the cost, with consistent scoring and clear readiness reporting.

More work

More outcomes, same approach.

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